Betfred Bookmaker Review

The Bottom Line

  • 50+ Years of Sportsbook Experience
  • Frequent football and horse racing promotions
  • Bet £10, Get £30 Welcome offer for all new players
  • Competitive odds across 25+ different sporting markets


Few UK bookmakers have enjoyed the level of transformation that Betfred have experienced since their foundation as a single betting shop in Salford in 1967.

As the brainchild as entrepreneur Fred Done, Betfred have become one of the biggest bookmakers in the world and their humble beginnings have always allowed them to appeal to punters of all levels.

The online sports betting boom has seen Betfred revolutionise into a £10+ billion operation and they are firmly established as one of the biggest bookmakers in the world.

Whilst their high-street presence is still visible in towns and cities across the UK, Betfred make most of their income through their online sphere.

Betfred have their online operations registered in Gibraltar but are a quintessentially British bookmaker, epitomised by their sponsorship of many UK horse races and flagship affiliation with Rugby League in the UK.

Sports such as snooker and darts are also backed by Betfred, who aim to be the bookmaker of choice for the regular, working-class punter in the UK.
Is Betfred Legit & Safe?

With over 50 years of betting industry experience, Betfred are a reputable and trustworthy bookmaker – both online and in-store.

The UK Gambling Commission is the governing body that regulates all sports betting companies in the UK and Betfred are a fully-fledged member.

Currently, Betfred have their HQ in Gibraltar but have offices in the North of England situated in Warrington and at Media City in Salford.

Betfred operate out of the UK under licensing number 39544 and have forged a trustworthy reputation amongst sports punters across the country.

Data encryption technology is also used by Betfred, to ensure that the personal details of all players are kept safe and the Betfred privacy policy is easily accessible from the homepage.

Betfred are also pioneers of responsible gambling and take on board Gambling Awareness campaigns such as ‘When the Fun Stops – STOP’ – which can be accessed through the Betfred homepage.

They are also affiliated with Gam Stop, Gam Care and the International Betting Integrity Association as they look to provide any assistance punters may need with any potential gambling addiction issues.

What Sports Can You Bet on with Betfred?

A bi-product of Betfred’s longevity is their ability to cater for their customers and they tend to target the most popular sports to bet on, rather than offer an array of sporing markets to punters.

The British feel to the Betfred offering is evident, with horse racing, greyhounds, and football their key markets for players, with promotional activity and offers tending to centre round those sports too.

Betfred offer as many as 25 different sports betting disciplines, which is relatively mediocre in comparison to some other sportsbooks but the odds they give to punters are generally market leading.

Horse racing is a huge part of the Betfred operation, with over 200 races per day on average available to bet on through the Betfred website and the frequent in-play offerings make Betfred a horse racing betting mecca.

Greyhounds, football, and tennis are all instantly accessible from the Betfred homepage whilst sports such as darts, snooker and golf can all be accessed relatively easily.

Winter sports, speedway and UFC/MMA are the glaring admissions from the Betfred sports market offering but they are very aware of their target demographic and don’t look to stray too far from it.

One of the USP’s for Betfred is the competitiveness of their odds and they are always looking to provide maximum potential winning value for customers.

Regular odds boosts and high prices are obviously enticing for punters and Betfred are very adept at recruiting new players through their strong odds pricing structure.

Value can always be found in any sporting market with Betfred, and their comprehensive sportsbook appeals to most punters – regardless of their betting aspirations.

Betfred Usability

Central to Betfred’s appeal is their user-friendly nature and as a pioneer of the online betting world, they are constantly striving to improve the user-experience.

The blue and white colour scheme is synonymous with all Betfred activity and it assists punters when navigating the Betfred homepage.

On the left hand side of the Betfred homepage all of the latest betting promotions and trends are visible, allowing punters to instantly navigate to the most relevant events to them.

Football, horse racing and greyhound markets are also instantly available from the Betfred homepage, with in-play odds instantly visible for players.

Promotions are available under their own separate tab on the Betfred homepage, allowing players to instantly access the best available odds or live betting markets as they happen.

Betfred have created a very simple and easy-to-use platform for all levels of punter, and they continue to make their website accessible for their customers.

Betfred Bonuses & Promotions

Few sportsbooks can compete with Betfred when it comes to bonus offerings and promotional activity.

As pioneers of both in-play betting and cash out options, Betfred have been setting the trend across sports betting in the UK for well over a decade and they are constantly looking to attract new players through a wealth of welcome offers and promotions.

Betfred offer a ‘Bet £10, Get £30’ promotion to all new players once they sign up for and begin betting with their Betfred account.

Players must create a Betfred account and place an initial bet (minimum stake £10 & minimum odds 2.0). Once the initial bet has been settled, players will receive £30 worth of free bet credits in their account – regardless of the outcome of their initial bet.

As always, there are minimum odds requirements to look out for with welcome bonuses and punters should always ensure they read the terms and conditions of the Betfred welcome offer.

Betfred are also very adept at keeping their existing customers in the loop and they offer a broad spectrum of promotions, across all of their sportsbook markets.

Football is the key sport Betfred look to push their promotional activity through, and they set the benchmark for the creation of new offers and promotions.

Punters can access a Correct Score Bonus if they successfully predict the outcome of a football match, whilst the Double Delight promotion sees punters double their money should their chosen first goal scorer bag a brace in a particular match.

Acca Insurance offers are also served up by Betfred across a range of sports, meaning players will receive their stake back if just one leg of their accumulator lets them down.

Horse racing offers are also commonplace with Betfred, who give out Best Odds Guaranteed across all UK and Irish horse racing, as well as paying extra places at key events in the calendar such as Cheltenham and the Grand National.

How Do I Open an Account with Betfred?

With over 50 years in the betting game, Betfred are fully aware of how to make the sign-up process simple foe new users.

The green ‘Register’ tab on the top right hand corner of the page is easy to find and helps players navigate their way to the account opening page.

New players will need to enter their personal details (name, date of birth, e-mail, and gender) before being transferred on to the verification page.

As part of their security protocols, Betfred may require their new players to provide a photo of their passport/driver’s license and/or will send a text message to the given phone number, to validate the identity of the new player.

Once identification has been verified, punters will need to set up a username and password combination with Betfred before they can start betting from their account.

Does Betfred have a Betting App?

The Betfred app is one of the most highly-rated apps on the App Store review page and all of the key innovations transfer over well from the Betfred desktop site.

The Betfred app is available on both Android and iOS and can be accessed through the Play Store/App Store.

There are also app-only promotions and offers on the Betfred app, encouraging punters to download and utilise the Betfred app.

How to Deposit and Withdraw Money with Betfred

With such longevity on the UK betting scene, Betfred have always tried to cater for all punters, and they continue to develop the depositing and withdrawal options they can offer their customers.

Traditional depositing methods such as bank transfer or debit/credit card are well represented with Betfred, whilst a host of e-Wallets are also accepted.

With no deposit fees and a minimum deposit of £5, Betfred are catering for rookie and expert punters alike.

Funds are often back into accounts rapidly with Betfred, particularly with e-wallets where winnings can be present within a couple of hours of a bet being settled.

Betfred Customer Service

Betfred offers their players a dedicated 24/7 live chat channel, where all queries and issues are answered immediately.

In addition, enquiries can be sent on to the Betfred e-mail address and there is also a customer service phone number that customers can call with any queries.