Bet 365 Bookmaker Review

The Bottom Line

  • As ‘the World’s Biggest Online Bookmaker’, Bet 365 offer over 1000 daily sports betting markets.
  • Comprehensive customer service.
  • Up to £100 free bet credits available for new players.
  • Over 40 different sporting markets for punters to utilise.


Coined as the world’s biggest online bookmaker, Bet 365 have set the blueprint for online sports betting in the UK and beyond since 2000.

Originating from humble beginnings in Stoke-on-Trent, Bet 365 has evolved into a multi-billion pound operation, with offices in Bulgaria, Australia, Gibraltar, Malta and in the UK.

Their affiliation with professional sport continues with their long-time sponsorship of English Championship football team Stoke City and they also back many of the biggest events in horse racing, darts, and snooker.

Bet 365 are pioneers in both the in-play betting and live streaming sports markets offered and they pride themselves on offering their players 1000+ different sports betting markets daily.

Their strong social media presence and frequent promotional offers makes them one of the most talked-about bookmakers in the UK and they have brand ambassadors across a range of sports.

As one of the major players on the UK betting scene, Bet 365 is ever-evolving as a sportsbook and they offer some of the most comprehensive sports betting options on the market.
Is Bet 365 Legit & Safe?

Bet 365 are a licensed and regulated UK sportsbook and adhere to the laws set out by the UK Gambling Commission.

Operating under UK licensing number 55148, Bet 365 have been a member organisation of the UK Gambling Commission for over 20 years and have proved their worth as a trustworthy UK sportsbook.

Whilst the account sign-up process with Bet 365 is notoriously simple, no corners are cut in terms of player verification and new customers must be able to prove their identity before betting.

Data security is also a huge part of the Bet 365 operation, with state-of-the-art encryption technology ensuring that punters can hand over their personal details, safe in the knowledge that they won’t be compromised.

Responsible gambling also has a huge presence on the Bet 365 website, with affiliations with UK companies such as Gamble Aware as well as international organisations such as International Betting Integrity Association and Gam Stop. All of which can be accessed directly from the Bet 365 homepage.

What Sports Can You Bet on with Bet 365?

When it comes to variety, few sportsbooks can compete with Bet 365 for the multitude of sports offerings they deliver for their punters.

There are over 40 different sports to bet on at any one time with Bet 365, with every sport clearly signposted from the Bet 365 sportsbook homepage.

Staples of the betting industry such as football, horse racing and golf monopolise most of the specials and offers served up by Bet 365 but there is a broad spectrum of sports for punters to find value in.

Niche offerings such as trotting, biathlon and cross-country skiing are all well represented by Bet 365 and their continual push to add more sports markets adds to their appeal with all levels of bettor.

In-play betting is a huge part of the operation with Bet 365 and they pride themselves on offering over 1000 different sports betting markets, per day.

Much of these are made up within the individual nuances each sport throws up (e.g., correct score in a football game or method of next dismissal in a cricket match) and the in-play betting scene has boomed as a consequence.

A visit to the Bet 365 homepage instantly transcends punters into a world of opportunity, with live odds from all over the world – instantly accessible for players to bet on.

In direct comparison to some other sportsbooks in the UK and beyond, Bet 365 don’t offer the most competitive sportsbook odds and can sometimes be caught a little short in terms of the value they provide to punters.

But with such a broad range of markets to bet on, value can always be found in any sporting market with Bet 365 and their comprehensive sportsbook offering is unrivalled.

Bet 365 Usability

As one of the pioneers of the online sports betting scene, Bet 365 have very much set the blueprint for making sports betting accessible.

The infamous green and black landing page is simple to navigate and the frequency and wealth of in-play betting markets, allows players to make a bet within seconds of logging on.

All sports markets are clearly signposted, with bonus promotions and offers also available under a tab on the Bet 365 homepage.

The ‘Top Events’ tab on the Bet 365 homepage is an innovative features that allows punters to keep abreast of all the latest betting trends and find maximum value in their chosen sports betting field/event.

Such is the emphasis on in-play betting with Bet 365, that they have their own dedicated tab – under which all events taking place live across the world are situated, with live stats and in-play odds available, to help players make a more informed betting decision.

Everybody is catered for with Bet 365 and accessibility and usability is at the heart of what they are trying to achieve for their customers.

Bet 365 Bonuses & Promotions

When it comes to attracting new customers, few bookmakers are as innovative as Bet 365 and new players can access as much as £100 in free bet credits once they open an account with Bet 365.

Once an account has been created and a first bet placed (terms and conditions apply), Bet 365 will match the stake placed – when the bet is settled.

As always, there are minimum odds requirements to look out for with welcome bonuses and punters should always ensure they read the terms and conditions of each promotion.

With such a variety of sporting markets on offer, Bet 365 do all they can to incorporate their promotions to existing players with a range of innovative offerings.

Accumulator bonuses are available on tennis, football, and basketball markets – meaning if a punter is lucky enough to land an acca, they will receive a bonus payment on top of their winnings.

Football promotions are commonplace with Bet 365 too, with punters able to get their money back if their chosen match finishes 0-0 and Bet 365 also pay out if a chosen team has a two goal advantage in any given game.

The Bet 365 horse racing promotions are also enticing, with Best Odds Guaranteed for all punters betting within the pre-race market on UK and Irish horse races.

Further offers are available on golf, cricket, and darts markets and with regular price boosts on offer too, players can always maximise their winning potential with Bet 365.

How Do I Open an Account with Bet 365?

Signing up for an account with Bet 365 is relatively straightforward and is clearly signposted under the ‘Join Now’ tab on the Bet 365 homepage.

New players will need to enter their personal details (name, date of birth, e-mail, and gender) before being transferred on to the verification page.

Bet 365 may require their new players to provide a photo of their passport/drivers license, to prove both their identity and that they are old enough to gamble online.

Once identification has been verified, punters will need to set up a username and password combination with Bet 365 before they can start betting.

The ‘Up to £100 in Free Bet Credits’ bonus is available to all players once they sign up for a Bet 365 and can only be accessed once the first bet has been placed and settled.

Does Bet 365 have a Betting App?

Being able to bet remotely is essential for all punters and the Bet 365 app is a comprehensive sports betting resource.

The Bet 365 app is available on both Android and iOS and can be accessed through the Play Store/App Store.

With the black and green colour scheme transferring over well to the mobile version of the site and all of the markets, promotions and features accessible through the app too – there is little change between the Bet 365 website and betting app.

How to Deposit and Withdraw Money with Bet 365

As Bet 365 have moved with the growing trends in online sports betting, so have the depositing and withdrawal options they offer their customers.

Traditional depositing methods such as bank transfer or debit/credit card are well represented with Bet 365, whilst a host of domestic and international e-Wallets are also accepted.

There are no deposit fees with Bet 365 and their minimum £5 deposit requirement is enticing for all levels of player.

Bet 365 offer some of the fastest withdrawal times around, with funds often back into account sources with 24 hours – ideal for punters who look to big stakes gamble.

There have been some instances of Bet 365 refusing to pay out on big wins and whilst there is no withdrawal limit in place, they have a reputation for closing down successful accounts and making it difficult for players to access their winnings.

Bet 365 Customer Service

With a dedicated 24/7 live chat channel, Bet 365 always look to keep their customers informed and are there to help when needed.

The live chat service operates in 10 different languages and is a comprehensive offering for all players.

Enquiries can also be forwarded to the Bet 365 e-mail address and there is also a phone number Bet 365 customers can call with any queries.